The territorial plan and urban concept are important qualities for the proper functioning of the city. Both over the years have gone through logical development with regard to utility and public benefit, including housing, culture and well-functioning administration as well as education, high-quality amenities and conditions for well-functioning trade and commerce.

All of these things are cornerstones for a successful, healthy and economically self-sufficient society. The role of urban design is to create functional and balanced residential units with an emphasis on ecological balance, sustainable development and respect for cultural heritage.

CREAM Real Estate respects Baťa’s legacy. This does not, however, consist in just the industrial design of his buildings - this was merely the carrier of function. We see his legacy in an ingenious philosophy of the coexistence of business and the lives of the inhabitants of Zlín, one that not only involves the contribution of commercial development, and all the benefits and amenities it brings, but has the ability to look forward, to see that buildings have to fulfil their role, and if they fail to, then revitalization must be carried out on dead areas. Our company is inspired by many successful revitalization projects such as the regeneration of London Docklands or London’s historic centre coupled with a modern Business City – Rotterdam, Berlin, Vienna’s Museum Quarter or Eindhoven – but also by renewals in Prague’s Holesovice and Smíchov districts and in its historical centre.

Zlín was never designed as a museum; the aim of the development was to build a dynamic and economically self-sufficient city of national importance.a dynamic and economically self-sufficient city of national importance.